What is the DDP?
The Deep decarbonization Pathways (DDP) is a collaboration of leading research teams currently covering a number of countries (see the map below), and which today forms a global community of actors mobilized around common objectives. DDP aims to demonstrate how countries can transform their economies by 2050 to achieve global net zero emissions and national development priorities, consistently with the Paris Agreement.
Since then, the DDP has moved from a project to an initiative with broader projects and activities (phase 2), with the objective to contribute to the implementation of the Paris Agreement.
The DDP is now entering in a third phase and is reviewing its strategy in order to increase its depth (to play a more active role in stakeholder engagement) and breadth (increase the number of countries where it has an influence). The Communications Strategy that we are looking to develop should be seen in this context.
Across its work, the DDP aims to involve and help three groups of key actors, which will also be key in the Communications Strategy:
- Decision makers (governments and non-state actors), to make choices, contribute to in-country expertise and international scientific knowledge, in order to put economies and societies on track to reach a carbon neutral world by the second half of the century
- The DDP community itself, to facilitate the knowledge sharing (methods, modelling tools, data and the results of their analyses) between partners in a very collaborative manner and to facilitate engagement with sectoral experts and decision-makers.
- Strategic partners (multilateral & public development banks, private sector…), to refine and expand the use of Long Term Strategies.
At COP26, the Glasgow Pact drastically raised the profile of Long Term Strategies (LTS) by establishing a new mandate for the development and regular review of Long-Term Low Emissions Development Strategies (LT-LEDS), as well as noting the importance of enhanced support for developing countries and the need to align these strategies with countries’ Nationally Determined Contributions (NDCs). This decision is aligned with more general trends of enhanced traction on LTS which is increasingly considered by real-world actors.
Therefore, laying a good foundation on how national LT-LEDS should be conducted, and engaging the Multilateral Development Banks and other funders to follow a DDP-style methodology will be key in the coming years, in order to refine and expand the use of long-term strategies.
Engaging the enhanced communication efforts very quickly is also critical because the year 2022 is a key moment for the recomposition of the field on LTS, in a context where increased visibility and traction for this approach creates enhanced competition. Maintaining our privileged position in the eyes of strategic partners and consolidating our foundations, including in the eyes of our community, requires an aggressive comms strategy.
Developing a Communications Strategy will help map out activities and communication products to be conducted, that help engage with key stakeholders in an effective and streamlined way and help reach the DDP’s core objectives. It will notably help:
- identify the set of communications activities to be considered in support of the impact objectives
- define an organizing principle for the implementation of communications activities ensuring consistency and complementarities, guiding notably the structural content of cross-cutting communications tools
- provide a strategic vision and roadmap for communications over the long term, to establish the DDP as a respected actor in these topics, which will help its future influence.
OBJECTIVES OF THE COMMS STRATEGY
Submit your proposal:
We are looking for a freelancer with the following experience and skills:
- with experience in designing strategic communications for similar organisations
- with knowledge of the international climate space
- used to working with global networks and multicultural environments
We could also be interested in finding someone who will help implement the communications strategy in a second stage, so feel free to mention if you would be interested in your application, although it is not a requirement.
Timeline: from May to September 2022, although dates can be adapted if necessary
Interested candidates should send:
- Portfolio that demonstrates your experience in strategic communications and knowledge of the climate space
- Budget proposal
To the following addresses: firstname.lastname@example.org and email@example.com
Deadline: 22nd May 2022. Applications sent afterwards will be considered until the right candidate is selected.