Presentation
The TRAMe2035 scenario aims to answer two questions: (1) Can food demand (for meat products) evolve in line with environmental and health issues and the aspirations of a variety of social groups? (2) What changes in the food environment would be needed to achieve this?
Citation
Iddri & I4CE (2025). TRAMe2035, Scénario pour la Transition des Régimes Alimentaires des Ménages, Livret 1.
Read TRAMe2035 - Book 2 (in French)
Key Messages
- A significant shift in eating habits, including reduced meat consumption, is possible across all the social groups studied, while acknowledging and building on their current practices. This is demonstrated by the 12 socio-narratives developed in TRAMe2035, which outline how each group responds to changes in food environments (available in Book 2 – Socio-narratives of food transition for 12 social groups). This approach moves beyond the idea of an average individual, capturing the complexity of French society. Each group follows its own transition pathway, on its own terms, i.e. one that aligns with its specific constraints and aspirations.
- The TRAMe scenario results in a 15% decrease in average meat consumption between 2023 and 2035. This overall evolution reflects the combined trajectories that are specific to the 12 social groups, with reductions ranging from 4% to 36% depending on the group. This average decrease in meat consumption also varies by type: an 18% reduction for beef, 17% for pork, 8% for poultry, and 28% for other meats (lamb, game, rabbit, etc.). This trajectory to 2035 lays the groundwork for meeting environmental objectives by 2050 and is consistent with nutritional recommendations that integrate health and environmental goals in several European countries.
